“Remember the Y2K scare? It came and went without much of a whimper because of adequate planning and analysis of the situation. Impressive movie special effects aside, Dec. 21, 2012, won’t be the end of the world as we know. It will, however, be another winter solstice.
Much like Y2K, 2012 has been analyzed and the science of the end of the Earth thoroughly studied. Contrary to some of the common beliefs out there, the science behind the end of the world quickly unravels when pinned down to the 2012 timeline. Below, NASA Scientists answer several questions that we’re frequently asked regarding 2012.” - NASA
“EEDAR is a video game research and consulting group that looks at a crazy amount of data in video games. They employ researchers who play games and take notes of many details: is the game third or first-person? How many weapons does it have? What kind of multiplayer? An incredible amount of quantitative data, including partner data such as sales information, market spend, and consumer awareness, is recorded for each game. Game publishers pay for access to this information in order to gain data about what features impact sales, or to look at what is being offered in competing games when planning a new project.
For better or worse, EEDAR is changing the way games are planned and designed with this data set. I sat down with Geoffrey Zatkin, the Chief Operating Officer of EEDAR, to use his data to learn about something we’ve all wondered about: Just how powerful are game reviews? After running the numbers the answer was surprising, and the data to back it up is powerful.
Game reviews can make or break a game.” - Penny Arcade